Why use this technique?
This technique can be used to assess where the ‘political efforts’ should be channelled during the development of new strategies. It classifies stakeholders based on two attributes: power and dynamism (predictability).
How to use it?
Step 1: Plot two-dimensional matrix and assign the stakeholders to one of the categories:
- high power/ high dynamism
- high power/ low dynamism
- low power/ high dynamism
- low power/ low dynamism
See an example of simple 2×2 matrix below:
Step 2: Assign stakeholders to one of four categories
Stakeholders in category A and B have low power. They can however still influence other stakeholders and therefore shall be closely watched.
Stakeholders in group C are predictable and as consequence easy to manage, despite high power.
Stakeholders in group D are very difficult to manage because their views are unpredictable. It is advisable to pay a lot of attention to this group of stakeholders.
Common mistake is to draw the stakeholders where they should be or perhaps where a business analyst would like them to be instead of illustrating the actual situation.
Advantages and disadvantages:
- Helps discovering where the real power over a project is located and therefore making better project decisions
- Can be subjective
- To benefit this analysis must be performed on regular basis
Alternatively the following techniques can be used:
Further reading available at: http://www.12manage.com/methods_stakeholder_mapping.html